Myths About Free Sinks in Granite Countertops

The three biggest Myths about free sinks given away by granite fabricators as sales incentive:

Myth 1: Free sinks add value to a counter top project.

Myth 2: Because the sink is “free” the fabricator can use the cheapest sink they can find, after all it is free.

Myth 3: There is no inconsistency between Myth 1 and Myth 2.

Myths busted:

Myth 1: Most consumers do not believe the sink is free. They believe it is built into the cost of the countertop. They believe that if they do not take the “free sink” they have already paid for  the sink so if they upgrade they are paying twice.  MYTH BUSTED

Myth 2:  The customer expects that the countertop fabricator is a professional and understand his or her product. They expect to receive products that are of an equal quality to the countertop. If they are disappointed with the sink they understand there is nothing they can do including complaining to the fabricators because “they got what they paid for.” They do not complain to the fabricator but they do to their friends and family.  MYTH Busted.

Myth 3: Consumers are smarter than ever. They have access to more information than ever. They understand when they have been fooled into thinking they are getting a valuable addition to their countertop but have been given the cheapest product on the market.  If they are unhappy they have access to unlimited channels to express their dissatisfaction; word of mouth, Twitter, Facebook.  MYTH BUSTED

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About Tom Robinson

Tom Robinson is Director of Business Development for ANO, Inc. an Independent distributor of plumbing accessories - sinks and faucets - primarily to countertop fabrication and installation industry. The are the exclusive distributor of Eclipse Stainless products in the Midwest. Tom is a former home builder. Past President of the Home Builders Association of Greater Chicago, winner of eight key awards for design and construction and he created over $200 million in new real estate.
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